Sometimes you can see patterns of behavior and just can’t explain why. In this case we have 2 sites that serve the residential real estate markets – ApartmentFinder.com serving the rental consumers and RealEstateBook.com serving residential home buyers. I know that there is limited overlap in these markets, but what I find interesting is there is a very different set of shopping behavior data that we see between these two destinations. Here below are normalized views of the past 6 weeks of lead data
It seems that real estate shoppers are always interested in real estate information. While there is a gradual decline in demand as the week progresses from Sunday to Saturday, most days are about the same volume of lead production.
However, apartment shoppers like to shop during the week – especially at the start of the week. The Monday/Tuesday phenomenon repeats itself almost every week of the year (except holidays).
If there are any takeaways from these patterns I walk away with these:
1 – There is never a bad time to advertise for real estate.
2 – If you are marketing an apartment rental, time your prgrams to capture that Monday/Tuesday lift.
I am curious to hear any theories why we might consistently see this pattern!