Personal Branding on Twitter

I have been reading a ton of advice on how to best utilize Twitter.  However, on Mashable today, there was a great post on how to use Twitter to effectively develop your personal brand.  The article is concise – it has  6 clear steps from claiming your Twitter handle to elements of a Twitter marketing plan – and actionable.  It is a great reference for agents who want to use techonogy to enhace their brand and relationships.  Article after the jump.

The ideas that are most important for agents are:

  • Establish a Twitter handle.
  • Use your Twitter handle in ALL of your printed material, your email signature, on your listings, on your print advertising, include it on your online profiles, make it a part of your website.
  • Form a Twitter mastermind group.

Great ideas!


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