I have been reading a ton of advice on how to best utilize Twitter. However, on Mashable today, there was a great post on how to use Twitter to effectively develop your personal brand. The article is concise – it has 6 clear steps from claiming your Twitter handle to elements of a Twitter marketing plan – and actionable. It is a great reference for agents who want to use techonogy to enhace their brand and relationships. Article after the jump.
The ideas that are most important for agents are:
- Establish a Twitter handle.
- Use your Twitter handle in ALL of your printed material, your email signature, on your listings, on your print advertising, include it on your online profiles, make it a part of your website.
- Form a Twitter mastermind group.